• We’re a global esports and entertainment company specializing in exclusive digital content and experiences.


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    POPC Lounge, a dynamic division of VY Esports & Entertainment, is the ultimate destination for connecting fans with their favorite creators. We excel in exclusive Livestream content and personalized 1-to-1 Virtual Meet-and-Greets, providing a unique avenue for authentic interactions right from the comfort of your computer or mobile device. From engaging creator workshops to captivating live Q&A sessions, and from exclusive behind-the-scenes content to immersive virtual engagements, we're the go-to source for unforgettable experiences. This is where fans and creators unite, where virtual connections become genuine, and where unforgettable memories are made. Join us in shaping the future of fan engagement and experience a new era of online interaction like never before.

  • Our Technology

    We are developing a proprietary platform for hosting B2C gaming virtual events and conferences.

  • Partners

    Since its inception, VY Esports & Entertainment has cemented strong relationships with blue-chip brands via strategy and creative services, event activations, and content creation within the gaming and esports space.

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  • Coca-Cola

    We won a bid over large global agencies to develop Coca-Cola’s gaming/esports strategy for the Coke, Sprite, and Fanta brands across 26 countries in Central/Eastern Europe for the next three years.

    FIFA Cyber/Interactive Football Cup

    In 2018, we partnered with Coca-Cola for the 2018 FIFA Cyber/Interactive Football Cup in Moscow. To harness the enthusiasm for the 2018 FIFA World Cup - the world's most widely viewed sporting event and hosted in Russia for the first time - we brought together key partners in a unique activation, including Coca-Cola who came on board as the official sponsor of the Russian Interactive Football Cup. We created branded content around the Russian Cup that included player stories, game highlights, recap shows and more.


    VY Esports helped close and manage a partnership between Google and Supercell for the 2018 Clash Royale League World Finals in Tokyo, Japan. The sponsor package for the livestream broadcast included graphics, announcer messaging and live stream ads. The live broadcast had 5.8M views and there were 5.0M views on VOD from 2M hours of viewing time (a five-fold increase from 2017) with an average of 20.6 minutes per viewer. In addition, Google branding was featured in the game and during game-play, garnering over 70 million views. There were prominent mentions in social media (3 million impressions and 750k engagements), marketing materials and by esport influencers.

    LA Dodgers/Blizzard

    To celebrate the first-ever Overwatch League All-Star Weekend, VY Esports brought together Blizzard's Overwatch League All-Stars with the Los Angeles Dodgers for a special fan event. The Overwatch League All-Stars were on hand as the Dodgers took on the St. Louis Cardinals at Dodger Stadium. Fans who purchased the special event tickets received an exclusive Overwatch League Dodgers shirt and were given the opportunity to have their photos taken with All-Star athletes. Events were streamed live on Twitch, OverwatchLeague.com, the Overwatch League app, MLG.com and the MLG app, and was broadcast live on ESPN3 and Disney XD.

    Warner Music Group

    VY Esports & Entertainment is working with Warner Music Group, one of its lead investors and the world’s largest music conglomerates, on its global gaming strategy. VY Esports is helping to guide how WMG should position itself within gaming for years to come and bridge the gap between music/gaming with a specific focus on events and content.

    Experiential Development for Gaming and Esports (EDGE)

    EDGE combines cultural gaming/esports entertainment for casual gamers showcasing lifestyle and career opportunities in gaming (influencer, esports player, game developer, caster, etc.) through a cutting edge interactive virtual event and digital content broadcast on Twitch. EDGE featured the biggest industry personalities from gaming, esports, traditional sports, music, and more.

  • Services (Ways to Play)

    VY Esports works with leading brands, entertainment, and media companies to provide strategic advisory, event activations, and content creation with the gaming and Esports space.


    Landscape Assessments

    Audits of audience, brand receptivity, competition and opportunities.


    Strategic Approach

    Planning and positioning in the gaming and esports communities.


    Influencer Engagement

    Strategies, tactics and identification using teams, players and streamers.


    Creative Ideation

    Thought starters, ideas, tactics, potential on esports involvement.



    Approach on mapping out esports in the comms and marketing mix and how it can add value over time.

  • About VY Esports

    We are a global team of esports professionals from the marketing and competitive gaming worlds with deep connections in the media and games industries.
    Headquartered in Los Angeles, our team is distributed across the US and Europe to ensure we are connecting with esports audiences from all over the world.

  • Team

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    Oleg Butenko


    A digital entrepreneur who has founded businesses focused on music, telecom, and esports.


    Before starting VY Esports, Oleg co-founded ESForce, a global esports holding company (acquired by Mail.ru in 2018).


    Oleg served as the CEO of an OTT services company Megalabs and United Music Agency, Russia’s leading music streaming content aggregator.

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    Robb Hittner

    Brand Partnerships

    Over 20 years of international experience at both midsize independent and major agencies.


    Most recently Robb ran Edelman's Los Angeles consumer public relations and strategy teams and the global esports offering.


    In the course of his career, Robb has focused largely on video games and esports – from both the developer, publisher, creator and platform angles.

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    Lisa Jenkins

    Live Events

    17 years in event marketing and production both on agency and client side.


    Lisa managed Red Bull North America’s national event strategy across a wide variety of sports disciplines and was responsible for creative event development.


    Previously, Lisa developed, packaged, and executed action and lifestyle sports properties for IMG across North America and Asia.

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    Kyle Stallock


    12-year game industry veteran.

    Impassioned gamer and former athlete.


    Prior to joining VY Esports, Kyle co-founded and led strategy for Edelman’s esports program.


    Kyle possesses an in-depth industry experience across multiple disciplines including testing, writing, community management, marketing, and account management.

  • What We Do

    For Brands 

    • Guidance on the esports landscape and direction on how to best position your brand within
    • Consolidates ad inventory across multiple esports events to provide unique marketing and advertising opportunities
    • Shoulder content ideation, production, and distribution 
    • Integrated ad strategies across multiple games, events, regions, and languages

    For Event Organizers

    • Better monetization strategies for existing events through sponsorships and media rights sales
    • Additional activations around the event space / city that extend the life of the activation
    • Event-specific content that includes player stories, behind-the-scenes experiences, game highlights, in-depth analyses, recap shows, news, and more

    For Teams

    • Connecting brands to the right teams and players to create long-term partnerships
    • Creating platforms for additional monetization of team assets and infrastructure
    • Developing attraction and retention plans through brand involvement
  • News

    VY Esports, a content and services platform that bridges the gap between esports and brands, today announced it has raised a seed round led by Raine Ventures with participation from Courtside Ventures, Elysian Park Ventures and other notable investors in the esports space. VY Esports will use the...
  • Our Investors

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  • Why Esports?

  • Press

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