Our Technology
We are developing a proprietary platform for hosting B2C gaming virtual events and conferences.
Coca-Cola
We won a bid over large global agencies to develop Coca-Cola’s gaming/esports strategy for the Coke, Sprite, and Fanta brands across 26 countries in Central/Eastern Europe for the next three years.
FIFA Cyber/Interactive Football Cup
In 2018, we partnered with Coca-Cola for the 2018 FIFA Cyber/Interactive Football Cup in Moscow. To harness the enthusiasm for the 2018 FIFA World Cup - the world's most widely viewed sporting event and hosted in Russia for the first time - we brought together key partners in a unique activation, including Coca-Cola who came on board as the official sponsor of the Russian Interactive Football Cup. We created branded content around the Russian Cup that included player stories, game highlights, recap shows and more.
Google/Supercell
VY Esports helped close and manage a partnership between Google and Supercell for the 2018 Clash Royale League World Finals in Tokyo, Japan. The sponsor package for the livestream broadcast included graphics, announcer messaging and live stream ads. The live broadcast had 5.8M views and there were 5.0M views on VOD from 2M hours of viewing time (a five-fold increase from 2017) with an average of 20.6 minutes per viewer. In addition, Google branding was featured in the game and during game-play, garnering over 70 million views. There were prominent mentions in social media (3 million impressions and 750k engagements), marketing materials and by esport influencers.
LA Dodgers/Blizzard
To celebrate the first-ever Overwatch League All-Star Weekend, VY Esports brought together Blizzard's Overwatch League All-Stars with the Los Angeles Dodgers for a special fan event. The Overwatch League All-Stars were on hand as the Dodgers took on the St. Louis Cardinals at Dodger Stadium. Fans who purchased the special event tickets received an exclusive Overwatch League Dodgers shirt and were given the opportunity to have their photos taken with All-Star athletes. Events were streamed live on Twitch, OverwatchLeague.com, the Overwatch League app, MLG.com and the MLG app, and was broadcast live on ESPN3 and Disney XD.
Warner Music Group
VY Esports & Entertainment is working with Warner Music Group, one of its lead investors and the world’s largest music conglomerates, on its global gaming strategy. VY Esports is helping to guide how WMG should position itself within gaming for years to come and bridge the gap between music/gaming with a specific focus on events and content.
Experiential Development for Gaming and Esports (EDGE)
EDGE combines cultural gaming/esports entertainment for casual gamers showcasing lifestyle and career opportunities in gaming (influencer, esports player, game developer, caster, etc.) through a cutting edge interactive virtual event and digital content broadcast on Twitch. EDGE featured the biggest industry personalities from gaming, esports, traditional sports, music, and more.
Landscape Assessments
Audits of audience, brand receptivity, competition and opportunities.
Strategic Approach
Planning and positioning in the gaming and esports communities.
Influencer Engagement
Strategies, tactics and identification using teams, players and streamers.
Creative Ideation
Thought starters, ideas, tactics, potential on esports involvement.
Advisory
Approach on mapping out esports in the comms and marketing mix and how it can add value over time.
About VY Esports
We are a global team of esports professionals from the marketing and competitive gaming worlds with deep connections in the media and games industries.
Headquartered in Los Angeles, our team is distributed across the US and Europe to ensure we are connecting with esports audiences from all over the world.
Team
Oleg Butenko
CEO
A digital entrepreneur who has founded businesses focused on music, telecom, and esports.
Before starting VY Esports, Oleg co-founded ESForce, a global esports holding company (acquired by Mail.ru in 2018).
Oleg served as the CEO of an OTT services company Megalabs and United Music Agency, Russia’s leading music streaming content aggregator.
Robb Hittner
Brand Partnerships
Over 20 years of international experience at both midsize independent and major agencies.
Most recently Robb ran Edelman's Los Angeles consumer public relations and strategy teams and the global esports offering.
In the course of his career, Robb has focused largely on video games and esports – from both the developer, publisher, creator and platform angles.
Lisa Jenkins
Live Events
17 years in event marketing and production both on agency and client side.
Lisa managed Red Bull North America’s national event strategy across a wide variety of sports disciplines and was responsible for creative event development.
Previously, Lisa developed, packaged, and executed action and lifestyle sports properties for IMG across North America and Asia.
Kyle Stallock
Creative/Content
12-year game industry veteran.
Impassioned gamer and former athlete.
Prior to joining VY Esports, Kyle co-founded and led strategy for Edelman’s esports program.
Kyle possesses an in-depth industry experience across multiple disciplines including testing, writing, community management, marketing, and account management.
What We Do
For Brands
For Event Organizers
For Teams
Why Esports?
Contact Us