VY Esports helped close and manage a partnership between Google and Supercell for the 2018 Clash Royale League World Finals in Tokyo, Japan. The sponsor package for the livestream broadcast included graphics, announcer messaging and live stream ads. The live broadcast had 5.8M views and there were 5.0M views on VOD from 2M hours of viewing time (a five-fold increase from 2017) with an average of 20.6 minutes per viewer. In addition, Google branding was featured in the game and during game-play, garnering over 70 million views. There were prominent mentions in social media (3 million impressions and 750k engagements), marketing materials and by esport influencers.
To celebrate the first-ever Overwatch League All-Star Weekend, VY Esports brought together Blizzard's Overwatch League All-Stars with the Los Angeles Dodgers for a special fan event. The Overwatch League All-Stars were on hand as the Dodgers took on the St. Louis Cardinals at Dodger Stadium. Fans who purchased the special event tickets received an exclusive Overwatch League Dodgers shirt and were given the opportunity to have their photos taken with All-Star athletes. Events were streamed live on Twitch, OverwatchLeague.com, the Overwatch League app, MLG.com and the MLG app, and was broadcast live on ESPN3 and Disney XD.
Warner Music Group
VY Esports is working with Warner Music Group, one of its lead investors and the world’s largest music conglomerates, on its global gaming strategy. VY Esports is helping to guide how WMG should position itself within gaming for years to come and bridge the gap between music/gaming with a specific focus on events and content.
Services (Ways to Play)
VY Esports works with leading brands, entertainment, and media companies to provide strategic advisory, event activations, and content creation with the gaming and Esports space.
Audits of audience, brand receptivity, competition and opportunities.
Planning and positioning in the gaming and esports communities.
Strategies, tactics and identification using teams, players and streamers.
Thought starters, ideas, tactics, potential on esports involvement.
Approach on mapping out esports in the comms and marketing mix and how it can add value over time.
2020 sees the launch of VY Esports' live event platform, Experiential Development for Gaming and Esports (EDGE)
April 4 2020 Shrine Auditorium, Los Angeles
EDGE is focused on events and content to help the next generation of gamers succeed, providing opportunities for marketers to empower and engage Gen-Z gaming enthusiasts in a rich, rewarding brand-friendly environment. The inaugural event in April 2020 is at the iconic Shrine Auditorium on the USC campus and will feature as speakers industry thought-leaders, gamers and celebrities. Event attendees will be Gen-Z gamers and their parents who are interested in education and career opportunities in esports and the broader gaming industry.