• We’re a global gaming and esports company specializing in authentic experiences and creative content for the gaming generations.

  • Clients

    Since its inception, VY Esports has cemented strong relationships with blue-chip brands via strategy and creative services, event activations, and content creation within the gaming and esports space.

  • Coca-Cola

    VY Esports won a bid over large global agencies to develop Coca-Cola’s gaming/esports strategy for the Coke, Sprite, and Fanta brands across 26 countries in Central/Eastern Europe for the next three years (2019, 2020, and 2021).

    FIFA Cyber/Interactive Football Cup

    In 2018, VY Esports partnered with Coca-Cola for the 2018 FIFA Cyber/Interactive Football Cup in Moscow. To harness the enthusiasm for the 2018 FIFA World Cup - the world's most widely viewed sporting event and hosted in Russia for the first time - VY Esports brought together key partners in a unique activation, including Coca-Cola who came on board as the official sponsor of the Russian Interactive Football Cup. VY Esports created branded content around the Russian Cup that included player stories, game highlights, recap shows and more.


    VY Esports helped close and manage a partnership between Google and Supercell for the 2018 Clash Royale League World Finals in Tokyo, Japan. The sponsor package for the livestream broadcast included graphics, announcer messaging and live stream ads. The live broadcast had 5.8M views and there were 5.0M views on VOD from 2M hours of viewing time (a five-fold increase from 2017) with an average of 20.6 minutes per viewer. In addition, Google branding was featured in the game and during game-play, garnering over 70 million views. There were prominent mentions in social media (3 million impressions and 750k engagements), marketing materials and by esport influencers.

    LA Dodgers/Blizzard

    To celebrate the first-ever Overwatch League All-Star Weekend, VY Esports brought together Blizzard's Overwatch League All-Stars with the Los Angeles Dodgers for a special fan event. The Overwatch League All-Stars were on hand as the Dodgers took on the St. Louis Cardinals at Dodger Stadium. Fans who purchased the special event tickets received an exclusive Overwatch League Dodgers shirt and were given the opportunity to have their photos taken with All-Star athletes. Events were streamed live on Twitch, OverwatchLeague.com, the Overwatch League app, MLG.com and the MLG app, and was broadcast live on ESPN3 and Disney XD.

    Warner Music Group

    VY Esports is working with Warner Music Group, one of its lead investors and the world’s largest music conglomerates, on its global gaming strategy. VY Esports is helping to guide how WMG should position itself within gaming for years to come and bridge the gap between music/gaming with a specific focus on events and content.

  • Services (Ways to Play)

    VY Esports works with leading brands, entertainment, and media companies to provide strategic advisory, event activations, and content creation with the gaming and Esports space.


    Landscape Assessments

    Audits of audience, brand receptivity, competition and opportunities.


    Strategic Approach

    Planning and positioning in the gaming and esports communities.


    Influencer Engagement

    Strategies, tactics and identification using teams, players and streamers.


    Creative Ideation

    Thought starters, ideas, tactics, potential on esports involvement.



    Approach on mapping out esports in the comms and marketing mix and how it can add value over time.

  • 2020 sees the launch of VY Esports' live event platform, Experiential Development for Gaming and Esports (EDGE)

    Launch Event

    April 4 2020 Shrine Auditorium, Los Angeles

    EDGE is focused on events and content to help the next generation of gamers succeed, providing opportunities for marketers to empower and engage Gen-Z gaming enthusiasts in a rich, rewarding brand-friendly environment. The inaugural event in April 2020 is at the iconic Shrine Auditorium on the USC campus and will feature as speakers industry thought-leaders, gamers and celebrities. Event attendees will be Gen-Z gamers and their parents who are interested in education and career opportunities in esports and the broader gaming industry.

    More Information on EDGE

    For more information on EDGE and sponsorship opportunities please visit the website.


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