• We’re a global esports and entertainment company specializing in exclusive digital content and experiences.

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    POPC Lounge, a dynamic division of VY Esports & Entertainment, is the ultimate destination for connecting fans with their favorite creators. We excel in exclusive Livestream content and personalized 1-to-1 Virtual Meet-and-Greets, providing a unique avenue for authentic interactions right from the comfort of your computer or mobile device. From engaging creator workshops to captivating live Q&A sessions, and from exclusive behind-the-scenes content to immersive virtual engagements, we're the go-to source for unforgettable experiences. This is where fans and creators unite, where virtual connections become genuine, and where unforgettable memories are made. Join us in shaping the future of fan engagement and experience a new era of online interaction like never before.

  • Partners

    Since its inception, VY Esports & Entertainment has cemented strong relationships with blue-chip brands via strategy and creative services, event activations, and content creation within the gaming and esports space.

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  • Coca-Cola

    We won a bid over large global agencies to develop Coca-Cola’s gaming/esports strategy for the Coke, Sprite, and Fanta brands across 26 countries in Central/Eastern Europe for the next three years.

    FIFA Cyber/Interactive Football Cup

    In 2018, we partnered with Coca-Cola for the 2018 FIFA Cyber/Interactive Football Cup in Moscow. To harness the enthusiasm for the 2018 FIFA World Cup - the world's most widely viewed sporting event and hosted in Russia for the first time - we brought together key partners in a unique activation, including Coca-Cola who came on board as the official sponsor of the Russian Interactive Football Cup. We created branded content around the Russian Cup that included player stories, game highlights, recap shows and more.

    Google/Supercell

    VY Esports helped close and manage a partnership between Google and Supercell for the 2018 Clash Royale League World Finals in Tokyo, Japan. The sponsor package for the livestream broadcast included graphics, announcer messaging and live stream ads. The live broadcast had 5.8M views and there were 5.0M views on VOD from 2M hours of viewing time (a five-fold increase from 2017) with an average of 20.6 minutes per viewer. In addition, Google branding was featured in the game and during game-play, garnering over 70 million views. There were prominent mentions in social media (3 million impressions and 750k engagements), marketing materials and by esport influencers.

    LA Dodgers/Blizzard

    To celebrate the first-ever Overwatch League All-Star Weekend, VY Esports brought together Blizzard's Overwatch League All-Stars with the Los Angeles Dodgers for a special fan event. The Overwatch League All-Stars were on hand as the Dodgers took on the St. Louis Cardinals at Dodger Stadium. Fans who purchased the special event tickets received an exclusive Overwatch League Dodgers shirt and were given the opportunity to have their photos taken with All-Star athletes. Events were streamed live on Twitch, OverwatchLeague.com, the Overwatch League app, MLG.com and the MLG app, and was broadcast live on ESPN3 and Disney XD.

    Warner Music Group

    VY Esports & Entertainment is working with Warner Music Group, one of its lead investors and the world’s largest music conglomerates, on its global gaming strategy. VY Esports is helping to guide how WMG should position itself within gaming for years to come and bridge the gap between music/gaming with a specific focus on events and content.

    Experiential Development for Gaming and Esports (EDGE)

    EDGE combines cultural gaming/esports entertainment for casual gamers showcasing lifestyle and career opportunities in gaming (influencer, esports player, game developer, caster, etc.) through a cutting edge interactive virtual event and digital content broadcast on Twitch. EDGE featured the biggest industry personalities from gaming, esports, traditional sports, music, and more.

  • Our Investors

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  • Press

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